Design Theory
Design Theory explores how design shapes our culture and our behaviors.
Design Theory is run by John Mauriello. I'm an industrial designer and adjunct professor of industrial design at California College of the Arts. I have done design work for some of the biggest brands in the world, including Amazon, Logitech, Motorola, Qualcomm, Kohler, and dozens of up-and-coming startups.

Why Simple Everyday Objects Are Impossible to Make

Why Some Things Just Look Beautiful

Why Creative Success Destroys People

Convenience is Destroying Culture

Everything Valuable is Just a Cultural Lie

I’m Tired of Playing the YouTube Game

Why Right to Repair Is Hard, Even for Companies That Want It

How Luxury Brands Get You to Buy Into Their Hype

Why Western Designs Fail in Developing Countries

Why Some Designs Are Impossible to Improve: Quintessence

How Governments Use Design & Propaganda to Control You

Eastern & Western Design: How Culture Rewires The Brain

Minimalism is Getting Absurd: Updating Dieter Rams' 10 Principles

How Brands Use Design & Marketing to Control Your Mind

Why Are Designers & Creatives Elitist Jerks?

I Designed Sunglasses With a $200,000 3D Printer

Why Society Hates Creative People (And What To Do About It)

How One Designer Saved Tesla From Bankruptcy TWICE

What Our Utensil Designs Say About Our Culture

Will Artificial Intelligence End Human Creativity?

Why Modern Car Designs Are So Visually Complex | Q&A w/ Pro Designer

Why Design in the 1980s Looked So Weird & Why It’s Relevant Today

Why Companies Can't Design Sustainable, Eco-Friendly Products

Is Kanye West a Good DESIGNER? Yeezy Design Analysis

How Data Will Drive The Next Big Design Trends

Why Do Great Companies Make Bad Products? Design Analysis

Product Design Trends: Spatial Computing Will Change Design Forever

Is Design Manipulative? How Evolutionary Biology Shapes Design Trends

When Designers Copy: Where's the Line Between Remix and Rip-off? Industrial Design Trends

How to Get an Industrial Design Job by Networking: Episode 4 With Christopher Negrete