From Hero to Zero

“Music is always changing and the changes are unpredictable,” said the great Billy Sheehan. That is true for music as an art form, for the marketplace that asks for it, as well as for the business that seeks to monetise any music product.

In our vlog series, we talk to artists from all genres and corners of the world, about the driving forces that constitute our contemporary music universe. We want to find how the breeding grounds of music have changed and what this means for the creatives all around the world today.

Join us, when we talk to heroes to make sense of the alleged zero – the music business.

By Simon Kurt & Sebastiano Mereu

🎞 7.06 Interview with Fynn Grabke (The Picturebooks) [#fhtz]

🎞 7.05 Interview with Austin Dickinson (As Lions) [#fhtz]

🎞 7.04 Interview with Dave Weckl [#fhtz]

🎞 7.03 Interview with Eric Peterson (Testament) [#fhtz]

🎞 7.02 Interview with Rob Cavestany (Death Angel) [#fhtz]

🎞 7.01 Interview with Mike Stern [#fhtz]

📽 6.11 Interview with John Connor (Dog Eat Dog) [#fhtz]

📽 6.10 Interview with Alan Robert of Life of Agony [#fhtz]

📽 6.09 Interview with Merlin Sutter of Cellar Darling [#fhtz]

📽 6.08: Interview with Andreas Kisser of Sepultura [#fhtz]

📽 6.07: Interview with Henkka Seppälä (Children of Bodom) [#fhtz]

📽 6.06: Interview with Joey Cape (Lagwagon / Me First and the Gimme Gimmes) [#fhtz]

📽 6.05: Maja Shining of Forever Still elaborates on the band's DIY approach [#fhtz]

📽 6.04: James "Munky" Shaffer (Korn) on becoming smarter in regard to the music business [#fhtz]

📽 6.03: Sonata Arctica’s Henrik Klingenberg on consumer behaviour and convenience of tech [#fhtz]

📽 6.02: Mark Jansen (Epica) on clever marketing, tech and opportunities [#fhtz]

📽 6.01: Taylor Momsen (The Pretty Reckless) and the human element in music [#fhtz]

📺 5.11: Todd Campbell of Phil Campbell and the Bastard Sons on starting out as a new band [#fhtz]

📺 5.10: Jon Schaffer (Iced Earth) on changing the business model [#fhtz]

📺 5.09: Mark Tremonti (Alter Bridge) reflects on a changing business environment [#fhtz]

📺 5.08: Paul Mahon (The Answer) on navigating the music business in modern times [#fhtz]

📺 5.07: Tom Hunting (Exodus) on talent appreciation, nostalgia and being a t-shirt salesman [#fhtz]

📺 5.06: Elize Ryd (Amaranthe) on satisfying own musical needs, social media & crowdfunding [#fhtz]

📺 5.05: Kobra Paige (Kobra and the Lotus) discusses their recent PledgeMusic campaign [#fhtz]