Coach Bob McCranie

Bob McCranie combines a decade of real estate coaching with advanced credentials in digital marketing and AI. Since 2016, he's served as a Tom Ferry coach, conducting 90-110 sessions monthly with agents worldwide. In January 2026, he graduates from the University of Greenwich with an MSc in Digital Marketing Management with Distinction. As a Digital Marketing Institute member and leader of a 24-agent team at Texas Pride Realty Group in Dallas, he brings academic expertise and real-world production experience.
Bob pioneered AI coaching for real estate, integrating ChatGPT, Claude, and Gemini into agent workflows. He's built nearly 7,000 optimized web pages for clients and created comprehensive digital marketing systems. Known for being empathetic yet direct, he combines traditional coaching fundamentals with cutting-edge technical implementation. Bob works best with coachable, tech-hungry clients.