Rodrigo Herrero

24 y/o entrepreneur building a lifestyle brand in wellness.

I left home at 15 to chase a dream as a footballer.
Later, after retiring, I moved to NYC — a city that opened my eyes and changed the way I see life.

Meeting people who were constantly growing, living life on their own terms, and leading in the wellness industry inspired me to follow that path myself.

I dropped out of university to build Casa Elemento — a wellness brand born from purpose, quality, and something new.

Now I’m documenting everything along the way, and you’ll be part of building and growing Casa Elemento with me.
All while staying true to my mission — to inspire people of all ages to create the life they want and prove that anything is possible with the right mindset, openness, and courage to take action.