Sterling Music Group

Sterling Music Group – Official YouTube Channel

Sterling Music Group (SMG) is a global independent music powerhouse behind some of today’s most exciting artists, songwriters, and producers. Home to multiple genre-defining labels, we discover, develop, and amplify the voices shaping modern music culture — from pop and hip-hop to alternative, electronic, Latin, and beyond.
What we do:

Official music videos & audio releases
Exclusive live performances & studio sessions
Artist documentaries, behind-the-scenes, and interviews
Premieres, lyric videos, and visualizers
Curated playlists featuring our roster and next-generation talent

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