The SUP Store

The Sup Store was founded in 2009 based on the south coast of the UK.
Stand up paddleboard enthusiasts who LIVE & BREATHE all things SUP.
We are keen SUP surfers, adventure, leisure and racers, which takes us up and down the UK, if you see us say hi.
The SUP Store aim to help you have a trusted source of information and advise so you get what you want from your leisure activity.
Based in Christchurch, Bournemouth, Dorset which is a glorious spot with sheltered waters based on The River Avon - we are a shop/school and coffee lovers encouraging paddlers to stop and take a break at our waterside location.
Tag us on socials, we love seeing your photos @thesupstoreuk

See you in the Water

Our First L👀k | INFINITY Blackfish 2025 | The SUP Store

Paddling the Starboard Airline SPRINT in the sea |The SUP Store | Pointy board crew | 14’x27”|

SUP Surf | Starboard Longboard | Black Project Surge

INFINITY Everready 1st look at The SUP Store

Help needed, SUP survey for the future

Surf session | Starboard Inflatable 12’6 Generation | Snapped leash causes a test | The SUP Store

The NEW Starboard Generation Deluxe 2023 / review at The SUP Store / on and off the water

Saviour Watersports Repair Clinic | It was a smash!

What SUP Paddle should I choose?

Check out our stunning location - The SUP Store

OUR FIRST DEMO ON THE SIC ATLANTIC 24” IN THE OCEAN

Blue Ewer the UK's number 1 SUP racing paddler, giving away his top tips & tricks

Relax & Chill - Flat water session on the new 2022 Starboard sprint race stand up paddleboard

CATCHING WAVES | FIRST TIME ON THE WATER! | RED PADDLE CO. 10'6" RIDE 2022 | The SUP Store

FIRST UK LOOK AT THE NEW STARBOARD SPRINT 2022 - FULL CARBON

The SUP Store - team rider Ian Vickery - @iandavidv SUP Foiling Axis

2022 Halloween SUP -The SUP Store