Brock McGoff
Practical lifestyle tips to help you look good, feel great and become the best version of yourself.
I’m Brock McGoff (previously The Modest Man), a former men’s style blogger and current Millennial dad who’s trying to age like top shelf bourbon. An aspiring renaissance man, I want to dress well, stay fit, be an awesome dad and partner, and spend my money on things that matter.
Whether you're a young professional or embracing the wiser years, I want to help you do the same. From finding stylish shoes that are actually comfortable to creating the perfect minimal everyday carry, I’m obsessed with the little details that make life easier to navigate and more exciting.
Follow me for brutally honest product reviews, down-to-earth lifestyle tips, and discussions on personal growth and graceful aging. I’m here to help you live your best life and look good doing it! Subscribe now and join the journey!
Disclosures: As an Amazon Associate, I earn from qualifying purchases.
10 продуктов, которые можно купить на всю жизнь и которые продолжают работать
25 вещей дешевле 25 долларов, которые улучшат вашу жизнь
Getting older doesn't mean dressing older
16 MOST Comfortable Shoes for Casual Everyday Wear
12 MORE Home Upgrades That Improve Everyday Living
A Practical, Minimal Everyday Carry | EDC Summer 2025
5 Scammy Marketing Tricks Sketchy Brands Use
13 Gift Ideas for Dads (2025 Father's Day Gift Guide)
10 Things You Can Buy to SAVE Money
16 Things You Should Have In Your Car
14 "Micro" Habits To Improve Your Daily Routine
My New Favorite Sneakers, Slim Wallet, Creed Cologne, Microbrand Watch, Hybrid Shorts & MUCH MORE
8 Scammy Products Men Should NOT Buy
9 Things No One Tells You About Becoming a Dad
Things have changed
23 Small Things You Should Buy
17 Things You Need To Maintain Your Home
I Just Turned 40. Watch This If You're In Your 20s or 30s
10 More Things I Regret Buying
9 Ways to Spend Your Money Wisely in 2025
19 Things People Waste Money On
A Desk Setup for Normal People (Practical & Ergonomic)
11 Best Men's T-Shirts from $15 to $80
17 Gift Ideas for Guys + What NOT To Buy
21 Things Under $50 That Improve Your Life (Part 2)
Here's Why You Should Own a Go Anywhere, Do Anything Watch (feat. Zodiac Watches)
17 Home Upgrades That Improve Your Everyday Life
Here's what Fight Club got wrong
EDC Fall 2024 | New Watch, Wallet & Key Setup
10 Things I Regret Buying