Assertive Yield

real-time bidding

yield data analytics

online advertising

ads revenue

ad network

dynamic flooring

qps optimization

header bidding

yield analytics

yield manager

yield optimizer

supply-side platform

Empowering the Publisher Ecosystem for Sustainable Growth

We are a global powerhouse built by publishers, for publishers. The AY Next-Gen Publisher Tech Platform is your all-in-one toolkit to maximize monetization revenue.

Manage operations with AY Prebid Server: server-side AI Traffic Shaping, AI Dynamic Flooring, Integrated ID Solutions, and more. Prefer client-side? Use Yield Manager—the most powerful header bidding wrapper available.

Unlock insights with Yield Intelligence: analyze granular revenue data in one centralized platform, streamline troubleshooting, and discover smarter ways to monetize.

Optimize with AI-driven solutions. Yield Optimizer delivers precise Dynamic Flooring and Traffic Shaping for Publishers and SSPs, boosting revenue and improving user lifetime value.

We empower the publisher ecosystem with transparency, control, and sustainable growth in a dynamic digital world.
Join us!

AY's CEO & Founder Nils Lind Spills the Tea on the Dynamic Flooring Situation‼️

How do leading Publishers and SSPs achieve success with Assertive Yield?

How Nativo Reduces QPS by 45% while Cutting Costs by 20% with Assertive Yield!

Discover How Premium Publishers and SSPs are Empowered by Assertive Yield!

Q1'25 Market Outlook | 2025 Publisher Trends & Global Programmatic Ad Revenue

Ep. 4 | Future Strategies: How Publishers Can Take Control | DPO Mastery

Q4'24 Market Outlook | 2025 Publisher Trends & Global Programmatic Ad Revenue

Ep. 3 | The Dynamic Duo: Traffic Shaping & Dynamic Flooring Driving Publisher Revenue

Ep. 2 | The Duplication Challenge in our Entire Ecosystem | DPO Mastery

Ep. 1 | Why are 90% of publishers impressions invisible to DSPs? | DPO Mastery

How Krone Realized 12 - 15% Pageview RPM Uplift with Assertive Yield!

Our Story So Far | Smarter Tools, Optimized Performance, and Stronger Partnerships.

AY Cookie Deprecation Report Demo Sessions | Explore the Impacts on Performance in Real-time!

AI Dynamic Flooring Demo Sessions | Continuous Hands-Free Optimizations!

AI Traffic Shaping for Publishers Demo Sessions| Less Throttling, More Thriving!

AY Traffic Shaping for SSPs Demo Sessions | Higher Profitability with Lower Cost!

AY Yield Intelligence Demo Sessions | Explore the Power of Real-Time Granular Data!

AY Yield Manager Demo Sessions| Boost Agility & Control with an Hybrid Wrapper!

Agile AdStack Management with Yield Manager: Kurier.at’s Secret to 10%+ Revenue Growth

AY Yield Optimizer Solution: Continuous AI-Powered Optimization [Official]

AY Yield Intelligence Solution: Real-time Granular Revenue Data Analysis

AY Yield Manager| Unlock up to 60% Extra Revenue with a Hybrid Wrapper!

Discover AI Traffic Shaping for Publishers Solution [Official]

[Nils Lind] How can Publishers Protect their Inventory from being Undervalued?

Experience Unbiased Demand, AI Optimization, ID Solutions and more with AY Prebid Server!

How can Publishers Ensure their Bid Request Reach the Right DSPs? Nils Lind Gives Expert Insights

AY Prebid Server: Unbiased Demand, AI Optimization, ID Solutions for Premium Publishers.

Publisher Trends in 2024 | Exclusive Interview with Nils Lind, CEO of Assertive Yield | beeler.cast

A Publisher’s Guide to 2024 Success: An Analysis by AY Leaders

AI: Elevating Publishers’ Ad Revenue and User Experience