Semiserious

Semiserious is funnier than you. A humor branding agency—the first of its kind—Semiserious believes that standing out isn’t a matter of taste, it’s a matter of survival. Founded by Allie LeFevere and Lyndsay Rush (informally known as the bad girls of branding), Semiserious believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave. They would never brag about their work being published in places like: Adweek, The New York Times, VICE, Vogue, Esquire, New York Mag, and GOOP, but this is a bio, so they’ll make an exception.

In addition to their client work—brands like Blue Bunny, Native, Clif Bar, Yogi Tea, Alleyoop, and The Dallas Cowboys—they run The Semiserious Podcast Network which plays host to a trio of business and comedy podcasts.

To conclude this li’l summary with a tender moment, Semiserious was formed to bring more levity, positivity, and personality to marketing...but also to the world. Awww.

Can They Brand Craisins? (UTIs, Bog Lifeguards, and Fruit Bowl Politics)

Can They Brand Head & Shoulders? (Weddings, Funerals, and Goth Teens Against Dandruff)

Can They Brand Vibram? (Little Piggies, Singing Celebrities, and a Fred Flinstone 5K)

Can They Brand Slate? (Mario Lopez, Mimes, and Zaddy Build-A-Bears)

Can They Brand Ricola? (Mic Drops, American Yodel, and Coughing Goats)

Can They Brand Brawny? (Fanfic Contest, Paper Towel Airplanes, and a Messy Relationship Therapist)

Can They Brand Frida? (Nursing Rhymes, Jacoochies, and Hemorrhoids in Hollywood)

Can They Brand Little Debbie? (Snack Cake Wedding Cake, Labubu Collabs, and Getting the “Debbies”)

Can They Brand Duct Tape? (Tapeworms, Ludacris, and Handyman Duck Calls)

Can They Brand Manwich? (Sloppy Martinis, Joe Parties, and Boy Witches)

Can They Brand Chomps? (Meat Sweats, Energectile Dysfunction, and the 2026 Hunger Games)

Can They Brand Nair? (Lisa Frank, Foam Parties, and Tony Danza’s Stanzas)

Semiserious Agency | Client Work Showcase

Semiserious Agency | Client Work Showcase

Can They Brand Cottage Cheese for Kids?

Can They Brand a Dry January Campaign for CANN? [highlight reel]

The Improvised Brainstorm That Landed Us Native as a Client

The Improvised Brainstorm That Landed Us Native as a Client

Can They Brand Chia Pets? [highlight reel]

Can They Brand Fruitcake? [highlight reel]

Can They Brand Dropps? [highlight reel]

Can They Brand a Mascot for Lowe's?

Can They Brand Snactiv? [highlight reel]

Can They Brand L. Tampons? [highlight reel]

Can They Brand Thanksgiving? [highlight reel]

Can They Brand Smile Direct Club? [highlight reel]

Can They Brand Ruggable? [highlight reel]

The Burn Identity with Ida-Sofia Koivuniemi of Evil Queen

The Burn Identity with Ida-Sofia Koivuniemi of Evil Queen

Joke & the BeansTalk with Ibraheem Basir of A Dozen Cousins

Joke & the BeansTalk with Ibraheem Basir of A Dozen Cousins

Be Kind, Unwind with Tyler Calder Of Girls’ Night In and Whiled

Be Kind, Unwind with Tyler Calder Of Girls’ Night In and Whiled

Light as a Feather, Stiff as a Drink with Adrian Molina of Aviation Gin

Light as a Feather, Stiff as a Drink with Adrian Molina of Aviation Gin

A Privates Conversation with Kejal MacDonald of Thinx and Tushy

A Privates Conversation with Kejal MacDonald of Thinx and Tushy