Swofford

Retro Style, Future Sound 💜

Swofford is as enigmatic as he is magnetic. With his forward-thinking take on 80s pop and an electric aesthetic universe, emergent pop prodigy Swofford bridges singalong pop and underground visual art.

A writer, director, producer, singer, and multimedia editor, Swofford’s prolific creative output runs the gamut of artistry. Most noteworthy are his flagship YouTube series, Late-Nite TV, and an extensive retro pop catalog.

Swofford’s musical sound is exemplified by vintage synths, plastic drums, soaring sing-along melodies, and slick, modern production, often being compared to other indie pop artists like The 1975 or Dayglow.

On the web, Swofford has risen to prominence for combining surreal comedy with unconventional storytelling in his main YouTube series, Late-Nite TV. Blending sitcom satire, postmodern ironic humor, 80s aesthetics, and surreal sensibilities, Late-Nite TV is inspired by creators like Jack Stauber and Adult Swim.