Melina Palmer

Welcome to @BrainyMelina — where behavioral science meets brands, trends, and throwbacks you didn’t know you needed to overanalyze.

I’m Melina Palmer, behavioral economist, bestselling author, and unapologetic fan of the nostalgic and absurd. This channel explores the hidden psychology behind what we buy, love, remember, and regret—from Crystal Pepsi and the Disney Vault to viral flavors and forgotten fads.

🧠 Expect deep dives into:
- Behavioral economics in marketing and culture
- Nostalgia marketing and psychological branding
- Why people buy (or don’t)
- The weird science of flops, fads, and fan favorites

Whether you're a marketer, founder, trend-watcher, or curious human, you'll find brainy insight with a twist of fun. Shorts, breakdowns, experiments—you name it.

If you’ve ever said “Ooh, I remember that!” or “Why did they do that?”—you’re in the right place.

Subscribe, nerd out, and as always… BE thoughtful.