Bob Moesta
Bob Moesta is a Builder, Creator, Maker and Teacher.
Bob has been an innovator and building things for more than 40 years. He has worked with people like W. Edwards Deming, Dr. Genichi Taguchi, and Prof. Clayton Christensen, Jason Fried & Ryan Singer. He is one of the principal architects of the Jobs-To-Be-Done theory. Bob has continued to develop, advance, and apply the innovation framework to everyday business challenges in a wide range of industries. He has dedicated his life to developing products and services that help people make progress in their life.
A look at SALES THEORY with Bob Moesta
Introduction to JOBS-TO-BE-DONE with Bob Moesta
'Working Together' by Bob Moesta
'Making Tradeoffs - The Five Skills' by Bob Moesta
'Prototyping to Learn - The Five Skills' by Bob Moesta
'Causal Structures - The Five Skills' by Bob Moesta
'Uncovering Demand - The Five Skills' by Bob Moesta
'Empathetic Perspective - The Five Skills' by Bob Moesta
‘Four Mentors’ by Bob Moesta
'The Five Skills' by Bob Moesta
'The Layers of Language' by Bob Moesta