Trick Label

Trick, owned by dance music icon Patrick Topping, spotlights emerging artists both in the studio and behind the decks. Since 2019, it's grown into a top underground event brand and label, launching some of the fastest-rising stars in the UK, such as Ben Hemsley, Hannah Laing and Ewan McVicar, who delivered platinum-certified “Tell Me Something Good” along the way.

Trick's loyal fanbase has become one of the most passionate communities in dance music, with fans sporting Trick's signature lightning bolt on merchandise and tattoos at events throughout the UK and beyond. From Ibiza residencies and stages at EDC Orlando to attracting 10,000 ravers to The Warehouse Project in Manchester and bringing thousands to an Australian Debut in Melbourne in 2023. Trick Weekenders in Budapest and Tenerife drew 2,500 Troops each, and Trick Tenerife 2024 aims to double that.

In 2024 Patrick is set to give back to his roots with the launch of Trick Fest and a residency at Ibiza's Hï on Wednesdays.