American Simmental Association

The success of the American Simmental Association is dependent on the success of our members. In turn, our members’ success is dependent on their cattle making an important and significant contribution to the beef industry. The highest priority is to maintain and nurture services and products, which bring value to ASA members’ customers.
The ASA believes the best way to serve its members, its members’ customers and the beef industry is through continual improvement and use of genetic and associated technologies. As such, the Association will continue to be a worldwide leader in the development and integration of these technologies for the beef industry. The Association will initiate and foster relationships with like-minded entities to enhance our ability to achieve this objective. The Association will be widely recognized as having an unyielding commitment to scientific principles and as a hub for the industry's most progressive seed stock producers and its members' customers.