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Our name is in homage to the one character in Shakespearean literature — the the multi-coloured court jester (the 'motley fool' in Shakespeare's words) — who could speak the truth to the king and queen without having his or her head lopped off. The Fools of yore entertained the court with humour that instructed as it amused. More importantly, the Fool was never afraid to question conventional wisdom.
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