Rare Beauty
Founder Selena Gomez believes everyone is unique and rare. But today, too many people feel trapped by unrealistic expectations that are impossible to achieve. Rare Beauty is about accepting who you are – and finding the beauty in your imperfections.
Rare Beauty is more than a beauty brand.
Our mission is to shape conversations around beauty, self-acceptance, and mental health. We will work to help people get more access to support and services. We want to help people feel more authentically connected to one another and less alone in this world.
We are just getting started. This is makeup made to feel good in—let’s do this together. Only at Sephora and RareBeauty.com. 1% of all sales go to support mental health.
Rare Chat: Community Care & Coping with Adriana Alejandre
Rare Eau de Parfum | Rare Beauty by Selena Gomez
How to Apply Rare Beauty Blush | Deep Skin
How to Apply Rare Beauty Blush | Medium Deep Skin
How to Apply Rare Beauty Blush | Light Medium Skin
How to Apply Rare Beauty Blush | Medium Skin
How to Apply Rare Beauty Blush | Light Olive Skin
How to Apply Rare Beauty Blush | Light Medium Skin
Мастер-класс по контурированию Soft Pinch Liquid Contour с Келли Энн Сьюэлл
Get Ready with Selena Gomez | NEW Soft Pinch Liquid Contour
Готовьтесь с Селеной Гомес | Компактная пудра #rareroutine
Rare Beauty Rose Petal Skin at Oscar de la Renta Pre-Spring 2025 Show
Find Comfort Hydrating Body Lotion | Rare Beauty by Selena Gomez
Find Comfort Hydrating Hand Cream | Rare Beauty by Selena Gomez
Find Comfort Body & Hair Fragrance Mist | Rare Beauty by Selena Gomez
Find Comfort Stop & Soothe Aromatherapy Pen | Rare Beauty by Selena Gomez
Make A Rare Impact | Rare Beauty by Selena Gomez
Жидкие румяна Jumbo Soft Pinch | Rare Beauty от Селены Гомес
Soft Pinch Tinted Lip Oil | Rare Beauty by Selena Gomez
Get Ready with Selena Gomez | NEW Spring #rareroutine
¿De qué estás hecho(a)? | Rare Beauty by Selena Gomez
Kind Words Matte Lipstick and Lip Liner | Rare Beauty by Selena Gomez
Get Ready with Selena Gomez | New Everyday Summer #rareroutine
Готовьтесь с Селеной Гомес | Макияж без макияжа #rareroutine
Rare Impact by Rare Beauty Mental Health Virtual Event 2022
Positive Light Tinted Moisturizer Broad Spectrum SPF 20 | Rare Beauty by Selena Gomez
Get Ready with Selena Gomez | Meet the NEW Summer Collection
Selena Gomez Introducing NEW Discovery Eyeshadow Palette
On Set of Revelación With Selena Gomez (Behind The Scenes)