Define Watches
Australia’s leading online store for German, Swiss & Austrian luxury watches.
Define Watches is the leading online store for premium men's and women's watches and timepieces. We offer the finest exclusive watch brand online, as well as in-store at our Noosa watch boutique.
We carefully curate our watch collections to bring you the best from independent watchmakers creating the new benchmark in bespoke luxury. Because of our passion for quality craftsmanship and excellent value, we have hand-selected only the finest Swiss, Austrian and German independent watch brands to offer our customers.
Shop at your convenience online or visit our stunning Noosa boutique – to peruse our vast collection of timepieces for men and women. We offer watch brands that we believe in and trust, in order to provide our customers with the best range of specialty hand-manufactured and function-specific watches on the market.
A collector’s piece for the connoisseur - the all-new Moritz Grossmann Tourbillon Titanium
Benzinger Subscription Blue Joy
Moritz Grossmann ART EDITION Max Frintrop now at Define Watches
Glashuette Watch Manufacturing and Tutima – a brief chat with Define Watches
Instructions for fitting and shortening a metal watch band with Define Watches
Watch band & strap change guide with Define Watches
Interview with Karlo and Lydia
Armin Strom Dual Time Resonance GMT Manufacture Edition Black
Take a look at the stunning Benzinger GAP 2 Classic
Erwin Sattler - World of Timepieces - Home at Define Watches
Introducing the Erwin Sattler Illumina Secunda
Tutima Watches a perfect fit for Australia – Define watches in conversation with Karlo Burgmayer
First reveal of the new Sinn EZM 1.1 S
Sinn 103 St Classic 12 - unboxing of this new release watch
Sinn 717 Chronograph Unboxing & Review.
Sinn 358 Chronograph Collection Review
Muhle Glasshutte SAR Lumen Review
The new Sinn 144 St S Anniversary II - Unpacking this special watch
Sinn 104 St Sa I MG - Unpacking the German brand's new watch
Sinn U1 DS - Unboxing & Preview of the new dive watch from Sinn
Sinn 104 I RS Special Edition - Review of the German watchmaker's new limited editions.
Armin Strom Sculpting Time
D Dornblüth & Sohn - the story of a watchmaker
Explore Lehmann Watches