The Business of Indian Sport

Welcome to The Business of Indian Sport (The BOIS): where we go beyond the game to uncover the money, strategy, and power driving Indian sports.

From cricket’s billion-dollar leagues to the rise of homegrown franchises, from athlete endorsements to stadium economics, this channel decodes how sport really works as an industry.

Expect deep-dive breakdowns, insider perspectives, and stories at the intersection of sport, business, and culture told in a way that’s sharp, insightful, and made for everyone who wants to understand what happens off the field.

This is your front-row seat to the numbers, deals, and decisions shaping Indian sport.