Hyein Yoon - Borderless Marketer
Global growth, social media strategy & borderless marketing 🌍
Hello! I'm Hyein Yoon.
I’m a Social Media Strategist and the founder of HY MARKETING, helping international brands succeed in Korea, Japan, and English-speaking markets.
Ever since I won 1st prize in marketing for leveraging the power of content marketing, social media, and SEO in 2017, I didn’t just discover my talent—I fell in love with creative content marketing.
My mission is simple: to bring creativity into content that converts and sells, especially in social media, for as long as I can!
On my YouTube channel, you’ll learn the best marketing practices from around the world—especially from English-speaking markets, Korea, and Japan—whether you're a startup or a large brand. More importantly, you'll learn how to actually apply them to your online marketing.
Don’t forget to connect with me!
Crafting a Winning Social Media Campaign FIFA World Cup 2026 Strategies
Localization Secrets: How to Make Your Marketing Materials Resonate
How to Attract Premium Clients Beyond Borders (Even with Imperfect English)
From Skincare to Snacks: How Sensory Marketing Is Changing Content Strategy | Korea, Japan & The U.S
10 Creative Event Strategies to Connect with Your Audience (No Pushy Tactics!)
Inside Musinsa’s $1 Ticket Pop-Up Strategy: What Smart Brands Should Steal
5 Complete Steps to Measure Social Media Success (And Boost Your ROI)
Top Retailers in South Korea 2025: Who's Leading the Market?
5 Powerful IKEA Korea Marketing Strategies Driving $470M Annually
Q. How can I find my targeted customers?
Top 3 Mistakes International Brands Make in Korea and Japan + How to Avoid Them
How to Start a B2B Live Show That Actually Gets You Clients & Visibility
3 Powerful Influencer Vetting Tools to Avoid Scams 🚨
3 LinkedIn Tools That Feel Like a Hack (2025 ver.)
The 10-Step Formula to Successfully Launch & Scale Your Product | Mastermind Class
How to Become a Freelance Marketer Without a Marketing Degree 🚀
B2B vs B2C Marketing: Which Strategy Works Best?
The Secret Formula to 1M+ Viral Content | Social Media Growth Tips
5-Step 90-Day Market Entry Framework | 1,000+ Sales in 3 Weeks, NO Ads
How to Start Korean Marketing as an Ecommerce Brand 🚀
Why Costco Thrives Globally: 5 Key Strategies & Insights from Korea, Japan, and China
3 Reasons Why You Should Hire a Boutique Marketing Agency Over Freelancers or Big Agencies 🏆
5 PROVEN Ways to Use LinkedIn for Service Providers + 7 Best Practices 🚀
What Meta Ads Can and Can’t Do | Maximize Your Ad Performance 🚀
How to Organize Your YouTube Home Page | Easy Tips for Playlists & Layout 🎯
5 Signs Your Marketing Strategy Needs an Urgent Fix 🚨 | Avoid These Mistakes!
How NONFICTION Brand Grew from $80K to $5M in 1 Year | Marketing Secrets Revealed 🚀
How to Blur and Trim a YouTube Video After Upload in 1 Minute – Avoid My Mistake!
Why Your Brand Needs Social Media NOW: 10 Game-Changing Reasons 💡
The PERFECT Way to Sell Your Product Online in South Korea | Tips for Finding the Right Marketplace