Why Personal Branding Is Everything: Christian Bonnier

Kicking off Season 2 of The Elliott Caldwell Podcast On Successful DNA.

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Welcome to The Elliott Caldwell Podcast on Successful DNA—the show where driven individuals share the habits, lessons, and mindset that define success. Whether you’re an entrepreneur, investor, or someone looking to level up, this podcast uncovers what it really takes to build something meaningful.
In this episode, Elliott sits down with Christian Bonnier—co-founder and creative director of ListKit, a B2B outreach platform that helps companies book clients through automated cold-email systems. Christian has helped scale ListKit into a multi-million dollar software company while building a personal brand that fuels everything he does.
From moving from New York to Florida with nothing but ambition, to leading a 60-person team across multiple countries, Christian talks about the grind behind growing a startup, the lessons that come with leadership, and how to find balance in a fast-paced world. He opens up about the highs and lows of entrepreneurship, the reality of internet criticism, and why consistency—not chasing trends—is the real key to long-term success.
This is a conversation about execution, growth, and staying grounded when the spotlight hits.

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📲 Follow Christian on his socials:
Instagram: @christianb.23   / christianb.23  
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Youtube: @cbwritescopy    / @cbwritescopy  

🌐 Learn about List Kit here: https://start.listkit.io/setup6145174...

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