Communicating UX Impac... Magic Episode | Dec 30, 2025

Summary

In this session, Santhosh RB discusses the importance of communicating the impact of UX design through storytelling. He emphasizes the four pillars of great design: impact, value, trust, and change. The session explores how designers can make their work visible and articulate the rationale behind their design decisions. Santhosh introduces the UX Impact Story Framework, which helps designers structure their narratives effectively. He also provides a real-world example of Airbnb's approach to building trust through design, and concludes with a challenge for attendees to share their own UX impact stories.


Takeaways

Communicating impact is crucial for UX designers.
The four pillars of design are impact, value, trust, and change.
Storytelling helps make invisible work visible.
Stakeholders prioritize results over design details.
The UX Impact Story Framework aids in structuring narratives.
Real-world examples, like Airbnb, illustrate effective design communication.
Different contexts require different storytelling approaches.
Learning and sharing experiences enhances design skills.
Design decisions should be backed by clear rationale.
Your story is your strongest asset as a designer.


Titles

Communicating UX Impact: The Art of Storytelling
The Four Pillars of Effective Design


Sound bites

"Good design already touches the four key pillars."
"Learning sticks when shared publicly."
"Your story is your strongest design asset."


Chapters

00:00 Introduction to Communicating UX Impact
19:01 The Four Pillars of Great Design
28:32 Making Invisible Work Visible
36:09 The Importance of Storytelling in UX
42:02 The UX Impact Story Framework
57:13 Real-World Example: Airbnb's Trust Building
01:07:21 Impact Challenge and Key Takeaways

Keywords

UX design, communicating impact, storytelling, design strategy, user experience, design pillars, Airbnb case study, design decisions, impact framework, mentorship