1.2 How Google Analytics collects and processes data - Analytics Academy on Skillshop

For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop! Learn how to use Google Analytics for your business needs, assuming no prior digital analytics experience.

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Watch video previews from all course lessons in this playlist:
   • Analytics Academy on Skillshop  

This introduction to digital analytics explains what digital analytics is and what you can learn from it, when implemented for your business. Use digital analytics to understand how users find your website or app, how they interact with your website or app, and how your ad campaigns contributed to user actions.

Get started for free with Google Analytics, which is a single platform that integrates your analytics and advertising, so you can act on customer insights faster: https://marketingplatform.google.com/...

Explore a fully functional Google Analytics property using our Demo accounts: https://support.google.com/analytics/...