Amplifying Efficiency - Business Infrastructure for Audio Startups - ADC 2024

https://audio.dev/ -- @audiodevcon​
---

Amplifying Efficiency - Business Infrastructure for Audio Startups - Alexandra Arutian & Samuel Fischmann - ADC 2024
---

Have a great audio product (or idea for an audio product) but don’t know how to turn it into a business? Want to start your own audio plugin company but have no idea what that even means? Already have a product but don’t know how to get momentum in the market? Learn from our mistakes!

We acquired decades of experience in internal business tools and systems, financial analysis, automation, and analytics before leaving our 9-to-5 jobs to start a new audio venture. Even with all that background, we’ve had to learn a lot in the last two years, and have a ton of information to share with you.

While we’re going to cover all the usual tools a small business should deploy and our own takeaways on each, this talk focuses on what we believe is one of the keys to our success: Infrastructure. It’s an often-overlooked (and frankly, avoided) aspect of running a business that many people think they can’t afford to spend time on. We think you can’t afford not to.
---

Slides: https://data.audio.dev/talks/2024/amp...
---

Alexandra Arutian

Alex started her career in financial analysis for a large bank, where she spent years making sense of abstract data for executives, shareholders, and regulators. She discovered Python, and loved it so much that she left financial services to join Musik Hack and build its custom backend. Today, she is one of the three Musik Hack co-owners, and leads Web development, APIs, and infrastructure (licensing, payments, product authorization, etc.). She also spends a lot of time listening to music, baking bread to enable a longstanding carbohydrate addiction, and thinking about elevator efficiency.
---

Samuel Fischmann

Sam is the technical co-founder of Musik Hack, and a seasoned software developer whose portfolio spans audio/DSP, Web development, data analytics, and embedded systems. He’s also a composer and longtime musician. Sam is obsessed with building creative, functional, major-label-quality products that don’t look like airplane cockpits, and helping spread the joy of music through more intuitive approaches to DSP. If you ask nicely, he can also cook up a mean marinara...
---

ADC is an annual event celebrating all audio development technologies, from music applications and game audio to audio processing and embedded systems. ADC’s mission is to help attendees acquire and develop new audio development skills, and build a network that will support their audio developer career.
Annual ADC Conference - https://audio.dev/
  / audiodevcon  
  / audiodevcon  
  / audiodevcon  
  / audiodevcon  
  / audiodevcon  
https://mastodon.social/@audiodevcon
---

Streamed & Edited by Digital Medium Ltd: https://online.digital-medium.co.uk
---

Organized and produced by JUCE: https://juce.com/
---

Special thanks to the ADC24 Team:

Sophie Carus
Derek Heimlich
Andrew Kirk
Bobby Lombardi
Tom Poole
Ralph Richbourg
Jim Roper
Jonathan Roper
Prashant Mishra

#adc #audiodev #startup #startups #startupsuccess #audio #conferenceaudio #sound #music #musictech #soundtech #audiotech #audiotechnology #audioplugins #audioplugin