Why Your Brand Is Failing Without a Story (REFRAME Conference)

REFRAME Conference Whiteboard Full-Session 2024

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Do clients see you as just another service provider?

Learn how to turn your personality and story into an unforgettable brand.

In this REFRAME whiteboard session, Chris Do shows you how to break free from being a commodity.

Watch as real professionals transform their perceived weaknesses—like being “just a bookkeeper” or “too impulsive”—into powerful brand assets.

Learn how to package your expertise into a cohesive “brand universe” that naturally attracts clients and collaborators.

This session is for you if:
🎯 You feel like just another professional in your field
💼 Clients don't see the true value of your work
🤝 You’re not sure how to stand out authentically
📈 You want to build a brand that’s impossible to replace

✏️ In This Episode:
0:00 Intro
2:20 The “Unsafe” Space
3:53 Overcome Self Doubt
6:50 Silence Your Inner Critic
8:55 Childhood Impact
14:30 Rebranding
18:07 Communicate Your Value
22:43 What Branding REALLY Is
24:15 The Commodity Trap
28:59 TRULY Stand Out
33:34 Vulnerability & Authenticity
39:13 Redefine Your Flaws
50:53 Procrastination
59:10 Build Your Personal Brand
1:05:52 Brand World: The Next Level

#brandidentity #personalbranding #personalbrand #brandstorytelling #storytelling

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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca

personal brand development, brand storytelling, brand differentiation strategy, professional development, business growth strategy, authentic marketing, brand positioning, unique selling proposition, brand narrative, brand strategy framework, brand identity development, professional branding, thought leadership strategy, brand messaging, brand voice development, business storytelling, brand archetype, competitive advantage, market positioning, brand transformation, reframe methodology, brand psychology, brand perception, brand authenticity, brand positioning strategy, value proposition development, personal brand, personal branding