Small Business Owners: You’re Not Burnt Out — You’re Avoiding This

👋 I’m Chris Beecham, founder of Zero Dollar Coaching — helping small business owners grow without spending a dime.
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Small business owner — if you keep telling yourself you’re burnt out, this episode might make you a little uncomfortable. In a good way.

Because most of the time, you’re not burnt out.
You’re avoiding the one thing you know actually moves the business forward.

In this episode, I talk founder-to-founder about why “burnout” feels easier to say than “I’ve been avoiding sales,” outreach, and follow-up — especially when payroll is tight and the pressure’s on.

I share real examples from running Perch Merch, including ignored messages, delayed follow-ups, deals that almost died, and how avoidance quietly drains more energy than action ever will.

You’ll hear about:
• Why burnout is often avoidance in disguise
• Why sales feels personal when you’re the owner
• How avoiding outreach creates more stress, not less
• Why structure beats motivation every time
• How simple rules like daily outreach and visible pipeline tracking actually calm your nervous system
• Why bigger clients change behavior and reduce panic

This is not motivational content.
This is not guru advice.

This is real, honest talk for small business owners who are tired, stressed, and secretly know what they should be doing… but haven’t been doing it.

If you’ve been busy, exhausted, and wondering why nothing’s changing — this episode is for you.

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