Driven by Challenges | With Subtitles

At Prática, we believe that challenges don’t stop us — they drive us forward.
Since our very beginning in Pouso Alegre, in the countryside of Minas Gerais, we have faced obstacles that could have held us back — but instead, they fueled our growth.

From the energy crisis in the 2000s to the digital era, from the pursuit of efficiency to international expansion, we have turned challenges into innovation. Today, our solutions are present in more than 50 countries, always guided by our purpose: Quality Food, without Waste.

Our culture is alive. It inspires us to act with respect, collaborate genuinely, innovate with purpose, and constantly improve. We believe that Sustainable Success is Shared Success, and that’s what keeps us united as people, as a team, and as part of an ecosystem.

This video tells our story of resilience, creativity, and purpose. A journey that shows who we are: a team in motion, a community driven by challenges.

Watch, share, and join us on this restless journey to build a better, more sustainable future.

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