Eicher Pro X Diesel Series Launch | VECV EVP Bhagwan Bindiganavile on Brand & Market Vision

In this exclusive interview, we sit down with Mr. Bhagwan Bindiganavile, Executive Vice President – Strategic Planning, Brand & Communications at VE Commercial Vehicles (VECV), to discuss Eicher’s long-term vision, brand strategy, and the recent launch of the Eicher Pro X Diesel range in the 3T and 3.5T segment. 🚛✨

Mr. Bindiganavile shares in-depth insights into Eicher’s market positioning, customer-first approach, and strategic roadmap for strengthening its presence in the light and medium commercial vehicle space. He also talks about the innovation philosophy behind the Pro X Diesel range, designed to redefine performance, efficiency, and reliability for modern logistics needs.

In this conversation, we cover:
✅ The idea and brand story behind the Eicher Pro X Diesel range
✅ Eicher’s focus on technology, connectivity & customer experience
✅ Strategic direction for future growth in India’s CV market
✅ How Eicher is building trust and brand loyalty among customers

This is a must-watch for anyone interested in the commercial vehicle industry, brand strategy, and the future of Eicher Trucks.

📌 Key Topics:

Eicher Pro X Diesel Launch

Brand & Communication Strategy of VECV

Eicher’s Vision for the Future

Market Insights from VECV Leadership

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