We Made This Ad Without Turning On a Camera | Brother SKITCH Case Study
Автор: McGill Productions
Загружено: 2025-07-15
Просмотров: 42
We built this entire video before stepping foot on set.
Using tech like @lumalabsai and a robot arm, we produced a fun, punchy, and vibrant product film for our longtime client, @BrotherSewingCraftEurope
Before a single frame was shot, we mocked up the whole thing in pre-production, combining 3D models and design elements to create a detailed 3D previsualisation. That gave Brother a clear sense of the final film and gave us a head start on production.
At McGill Productions, our focus is not only on creating high-quality and creative content that delivers results, but also using cutting-edge technology to do so efficiently. This kind of planning, powered by the right tools, makes our shoots smarter, faster, and less chaotic.
Here’s a short case study breakdown of the production and how it all came together.
🎥 Production Company: McGill Productions
💡 Services: Creative direction, previsualisation, robotic camera work, product cinematography, editing, color, and sound design
👉 Learn more: www.mcgillproductions.co.uk
📩 Work with us: [email protected]
📱 Follow us on Instagram: @mcgillproductions
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