How To Shoot a Cinematic Montage Commercial - Cinematography Breakdown

I’m walking you through exactly how I approach montage commercials in the real world. We’ll start with intent, then build a simple shot hierarchy so you leave each setup with a usable sequence, not random B-roll.
On the lighting side, I’ll show you my sun strategy, when I reach for bounce vs. negative fill, and how I lean on practicals for depth so a small kit still looks expensive. We’ll design product-forward frames that don’t feel forced, move the camera only when it adds meaning, and keep the crew lean without sacrificing quality.
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Chapters
0:00 - Intro
1:55 – Pre-Pro
2:39 – Project Overview
5:07 – Sun Strategy
8:50 – Composition & Practical Light
12:28 – Inserts
15:52 – Hero Push-Ins & Final Takeaways