Lead Lamp Podcast Episode 61: Building Community Through Conversation with The 611 Collective

In this episode of The Lead Lamp Podcast, we sit down with Billy Morrison, founder of The 611 Collective, to talk about building community in a world that feels increasingly disconnected. What started as a cigar lounge has grown into a thoughtfully designed space where people slow down, put their phones away, and engage in real conversation. Billy shares the story behind the 611 name, the intention behind the space, and how creating meaningful experiences has turned customers into a true community.

611 Collective Website: https://the611collective.com/
611 Collective Instagram:   / lounge_611  
611 Collective Facebook:   / 611collective  

Lead Lamp Media's Website: https://leadlamps.com
View all our podcasts here: https://leadlamps.com/lead-lamp-media...

00:00 – Why Human Connection Still Matters
A candid opening on kindness, conversation, and the need for real connection today.

00:56 – Introducing Billy Morrison & The 611 Collective
What makes The 611 Collective different from any other business featured on the show.

01:33 – More Than a Cigar Lounge: A Community Space
How the lounge evolved into a place for slowing down, relaxing, and networking.

02:07 – Designing a Nostalgic, Old-School Experience
Why aesthetics, furniture, and intentional design shape how people connect.

03:59 – The Meaning Behind “611 Collective”
The railroad history, childhood memories, and why the name truly matters.

05:36 – Turning History Into Brand Identity
How the steam engine, colors, and layout influence the entire experience.

07:13 – Creating a Welcoming Space for First-Timers
How The 611 Collective removes intimidation for newcomers and beginners.

08:34 – Cigars Explained Like Craft Beer
Why Billy compares cigars to craft beer — and what that means for customers.

10:35 – Cigars vs. Cigarettes: Clearing the Misconception
Why cigar culture is about ritual, not habit.

12:11 – The Ritual of Slowing Down
How cigars encourage presence, patience, and intentional time.

14:03 – Designing for Socializing and Solitude
How the space supports both conversation and quiet moments.

14:53 – Welcoming Women into a Traditionally Male Space
Breaking stereotypes and creating inclusive experiences.

16:45 – Ladies Night & Community-Driven Events
How events like Stilettos & Stogies came directly from customer demand.

18:45 – Major Events & What’s Coming Up
Anniversary celebrations, live music, and brand experiences.

19:38 – CEOs & Cigars: Rethinking Networking
Why this isn’t your typical networking event — and why that matters.

22:03 – Cigars as the Modern Campfire
A powerful analogy for why people naturally gather and open up.

24:04 – Respectful Conversations in a Divided World
How real dialogue happens when phones go away.

27:00 – Social Media vs. Face-to-Face Connection
Why in-person spaces matter more than ever.

30:58 – Billy’s Journey Into Cigars & Entrepreneurship
From first cigar to business owner — and the mindset shift required.

34:30 – The Reality of Owning a Brick-and-Mortar Business
The quiet days, the risk, and trusting the process.

36:12 – Building Loyalty Through Experience
Why word-of-mouth fuels The 611 Collective’s growth.

38:33 – Creating a Timeless, In-Person Experience
Why some businesses can’t (and shouldn’t) be virtual.

40:12 – Events, Collaborations & What’s Next
What’s ahead for The 611 Collective and how the community continues to grow.

41:25 – Final Thoughts on Community & Belonging
A reflective close on building spaces that bring people together.