How to Clobber Your Competition no Matter the Industry You are In.

Having studied applied axiology — the philosophy of value creation — culture driver Dr. Randy Ross maintains that people don’t quit jobs, they quit managers.

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He defines culture as an expression of values, beliefs, and behaviors each individual must embody to drive transformational change within an organization.


Businesses exist to solve problems and improve the human condition, and exceptionally skilled people drive success, so rather than cutting back your talent base, eliminate the processes that hinder your team’s growth. However, sometimes employee layoffs are unavoidable, so Randy advises educating them about the circumstances and providing them with resources to make a smooth transition. When you cultivate employee trust and align your goals, values, and incentives, your team will provide unparalleled customer service in return.