Secrets From Seth Godin Revealed!

What if the key to growing a thriving coaching business isn’t scale, but specificity?

In this special episode of Creative on Purpose Live, Scott Perry sits down with Seth Godin to unpack the ideas that heavily influenced Scott’s latest book, *The Coaching Business Prescription*. They dive into Seth’s “First 10” concept, the smallest viable audience, how to choose your clients on purpose, and why generosity beats chasing fame every time.
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If you are a coach, freelancer, or solopreneur trying to build a meaningful, profitable business without selling your soul to the algorithm, this conversation will hit home.

You’ll learn:
Why “First 10” beats spamming the masses
How to define and serve your smallest viable audience
Why picking your customers is picking your future
How to shift from fear and resistance into generous work
The mindset shift from “calling” to “offering”
How stoicism and daily practice help you keep going
What it really means to do work that matters and make a difference

And yes, Seth opens by telling you exactly what to do next with Scott’s book.
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Chapters:
00:00 Landing the ship and episode intro
00:33 Why watching this is not enough (Seth on reading the book)
02:25 The origin and power of “First 10”
06:10 Why chasing more keeps your work mediocre
08:05 How Scott used “First 10” to write his first book
10:02 Smallest viable audience vs “scaling to everyone”
13:45 Specificity, being on the hook, and making remarkable work
17:30 Choosing your customers, choosing your future
20:40 Fear, resistance, and why we hide behind “more”
24:05 Generosity, lifeguards, and jumping in the water
28:10 Affiliation, peer circles, and inventing the room
32:15 Agency, stoicism, and what you actually control
36:40 Purpose as practice, not a destination
41:20 Seth’s take: no calling, only offerings and choices
47:10 Purpose across seasons of life and work
51:05 Local leadership, AA, and building something that spreads
55:20 Final thoughts on significance and doing work that matters
58:10 Where to get The Coaching Business Prescription and closing
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