Microsoft Deliverability Broken? Use This Strategy Instead

90% of cold email to Microsoft/Outlook recipients land in spam — even with perfect copy.

In this video, I reveal the exact infrastructure setup we use across 15,000+ mailboxes to achieve 5-12% reply rates on Microsoft-only audiences.

This isn't theory. This is the system we built managing cold email infrastructure for 300+ B2B teams.

🔗 RESOURCES:
→ MX Toolbox (Free ESP Analysis)
→ Our Cold Email Infrastructure Service: https://infra.growth.band/
→ Read the full guide on our blog: https://outboundreinvented.com/
→ Connect with me on LinkedIn:   / ilya-azovtsev  

📋 WHAT YOU'LL LEARN:
Why Microsoft is fundamentally different from Google
How to analyze your audience's ESP mix
The Azure SMTP + Enterprise IP setup
Domain and mailbox ratios (1:10)
Safe sending limits (5 emails/day per mailbox)
Premium warm-up requirements (Outlook-specific pools)
Rotation strategy to maintain deliverability
Copywriting rules for Microsoft (no links, no HTML, no tracking)
Monitoring thresholds (96% inbox placement minimum)

💡 WHO THIS IS FOR:
This video is for B2B teams sending cold email to mid-market and enterprise companies where Microsoft/Outlook usage is 30-50%+. If you're only targeting startups and SMBs, Google optimization is usually enough.

🏢 ABOUT ORS (Outbound Reinvented System):
We're not an agency. We build and operate cold email infrastructure for B2B teams who want to own their outbound system. You own the ICP and copy. We own deliverability.

#ColdEmail #EmailDeliverability #B2BSales #MicrosoftOutlook #SalesOutreach #EmailMarketing #OutboundSales #LeadGeneration


⏱️ TIMESTAMPS - See chapters below

0:00 - Why 90% of your Microsoft emails go to spam
1:12 - Proof: 5-12% reply rates on Microsoft audiences
2:30 - The core problem: Google vs Microsoft differences
4:15 - Company size matters: ESP distribution by segment
5:45 - How to analyze your audience ESP mix (MX Toolbox demo)
8:20 - The infrastructure blueprint: Separate setup for Microsoft
9:45 - Why NOT Google or Outlook mailboxes
10:30 - The secret: Azure SMTP with enterprise IP
11:50 - Domain setup: Prefixes, .com only
13:15 - The math: 1 domain = 10 mailboxes = 50 emails/day
15:00 - Warm-up requirements: Premium pools + 3 weeks minimum
17:30 - Rotation strategy: 10-30% backup domains
19:45 - Copywriting rules: No links, no HTML, no tracking pixels
21:30 - Sending tool requirements: ESP routing + plain text
23:00 - Monitoring system: Bounce rates, reply rates, inbox placement
24:45 - The 96% threshold: When to rotate
26:00 - Summary: The complete Microsoft deliverability blueprint
27:15 - How we can help (ORS infrastructure service)