Smell-O-Vision, and Other Glorious Gimmicks

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With the support of Creative Europe – MEDIA Programme of the European Union.

At its purest, the theatrical experience has always consisted of an individual sitting down in a dark theater watching a bright screen and nothing else, however for many years there have been those who've tried adding onto that experience in wild, obnoxious, or just plain goofy ways. Let's dive into the gloriously hammy world of film gimmicks.

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Sources / Further Reading:
Beyond Ballyhoo: Motion Picture Promotion and Gimmicks by Mark Thomas McGee - https://amzn.to/2K6dp8t
The History of Smell-O-Vision - https://bit.ly/1iWzfFw
Hans Laube's daughter on Smell-O-Vision - https://bit.ly/2MdrYtv
Jack Cardiff on Scent of Mystery - https://bit.ly/2K8wCpS
Spine Tingler! The William Castle Story (2007) - https://bit.ly/2QoKVru

Music:
''Darling'', ''Rain'', ''Shake Shake'', ''Lo Fi La Mer'' by Dyalla -   / dyallas  
''Play It, Sam'' by Philip E. Morris -   / philipemorris  

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