BGH X Joanna Jensen: Making Business Child’s Play: Joanna Jensen Shares Her Business Blueprint

A few seasons ago, I had Joanna Jensen, founder of Childs Farm, on the show to tell us how she built one of the UK’s most loved family skincare brands and how she successfully exited.

Since then, Joanna has written a brilliant new book called Making Business Child’s Play, a no-nonsense, practical guide for founders on the startup and scaling journey. In it, she shares everything she wishes she’d known when she started out, the things no one gives you a playbook for.

In this episode, Joanna joins me again to give us a taster of what’s inside the book and the key lessons she’s distilled from 15+ years of building and growing Childs Farm.

We talk about:

Market validation – how to test your idea properly before you dive in.

Knowing your consumer – why Meta doesn’t know them as well as you think.

Protecting your IP – how to safeguard your brand and avoid costly copycats.

Building real relationships – the human side of scaling a business.

Getting your P&L right – how to plan with the numbers that really matter.

Joanna’s “Little Black Book” – Joanna’s personal list of trusted experts and resources to help founders fast-track their growth.

As always, Joanna’s advice is refreshingly candid, funny, and full of hard-earned truth bombs for anyone building a brand from scratch.

Useful links

[Joanna’s website](https://www.joannajensen.co.uk/)

[Joanna’s Instagram](  / joannajensenofficial  )

[Connect with Joanna on LinkedIn](  / joannajensenuk  )

Book: Making Business Child's Play, by Joanna Jensen [use code CFsales30](https://www.koganpage.com/general-bus...)

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Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm

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