Amazon Brand Store Analytics - Hidden Data for PPC Optimization

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Due to the recent AWS issue affecting Amazon advertising reports, this is the perfect time to analyze your brand stores data. While Amazon ads console reports are down, your brand store insights remain accessible and provide valuable data for Amazon advertising optimization.

In this video, I walk through how to navigate Amazon brand stores to access crucial metrics not available elsewhere. You'll learn to analyze traffic, engagement, sales data, and the new brand store quality feature. I demonstrate how to examine average dwell time, which shows how long customers spend in your storefront - similar to time spent in a brick and mortar store.

The video covers analyzing new store visitors (showing 50% new visitors for this example brand), understanding the difference between unique visitors and total views, and identifying top-performing pages that drive the most sales. I reveal how brand store insights helped discover a product that receives high clicks but wasn't being pushed with Amazon ads, leading to new advertising opportunities.

Key insights include examining product views while in stock versus out of stock, understanding the 14-day attribution window for brand store visits, and utilizing click-through rates and purchase metrics. The brand store quality tool compares your dwell time against peer group averages and provides actionable recommendations like adding textile tiles or shoppable images to improve performance.

This analysis becomes especially valuable during Amazon advertising console outages, providing alternative data sources for campaign optimization and Amazon PPC strategy adjustments. The insights help identify products worth promoting through Amazon sponsored products and sponsored brands campaigns.

Contents:
0:00 AWS Issue Impact on Amazon Reports
0:17 Navigating Brand Store Overview and Insights
1:45 Analyzing New Store Visitors and Traffic Data
2:16 Identifying Top Sales Pages and Products
2:52 Discovering High-Click Products for Ad Campaigns
3:22 Understanding Product Views and Stock Status
4:21 Brand Store Quality Tool and Peer Comparisons

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