How to Benchmark Better for Advisors

Join Jackie Meyer as she interviews Susan Bell, co-founder of Vertical IQ, to uncover how this industry research platform empowers advisors and firms to stand out through detailed benchmarking data, cash flow insights, and industry-specific guidance. Learn how Vertical IQ’s trusted advisor model, along with its integrations and customizable data, can elevate client advisory services across accounting, banking, and beyond.


00:01:25 What is Vertical IQ?

00:02:02 How does an advisor typically use Vertical IQ?

00:04:15 Does Vertical IQ include benchmarking data?

00:07:27 What inspired the founding of Vertical IQ?

00:10:04 Why is cash flow so important in business?

00:11:13 How can Vertical IQ help firms stand out?

00:13:46 What are Vertical IQ's key accomplishments and future goals?

00:22:50 How does Vertical IQ act as a trusted advisor?

00:24:23 How is technical expertise beneficial in sales roles?

00:25:32 How does Vertical IQ stand out in the benchmarking data market?

00:27:36 Can Vertical IQ help clients expand or relocate?

00:28:40 Are more firms embracing advisory services?

🔗 Connect with Susan Bell
  / susan-bell-5625385  
https://verticaliq.com/

🔗 Connect with Dr. Jackie Meyer
Jackie's LinkedIn at   / jackiemeyercpa  
Jackie on Instagram @jackiemeyerCPA
Jackie’s work at https://www.jackiemeyercpa.com

This episode is brought to you by TaxPlanIQ:
https://www.taxplaniq.com

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In this episode of The Concierge CPA, Dr. Jackie Meyer, CPA, hosts Susan Bell, co-founder and Chief Sales Officer of Vertical IQ, to explore how benchmarking and industry-specific data empower tax advisory and other advisory services. They discuss Vertical IQ’s platform, which provides industry research, financial data, and insights tailored for accountants, bankers, and advisors looking to provide deeper client engagement.

Susan explains how Vertical IQ helps advisors understand their clients’ industries by offering up-to-date trends, risks, and economic data. This data enables advisors to benchmark client performance, enhance advisory services, and tailor tax strategies specifically for industries like healthcare, finance, and local businesses. Through tools like peer-to-peer comparisons and detailed industry benchmarks, advisors can deliver more precise, valuable insights to clients, making tax advisory not just theoretical but highly practical.

They also touch on the importance of staying curious and asking the right questions—a crucial part of providing advisory services. Vertical IQ’s platform allows advisors to make these interactions meaningful by presenting data in a way that is co-branded, easily digestible, and highly relevant to the client’s specific industry.

As the episode wraps up, Jackie and Susan discuss Vertical IQ’s expansion, including partnerships that integrate Vertical IQ’s data with other systems, from banking to tax planning software like TaxPlanIQ. They emphasize the growing demand for benchmarking and advisory services, with a vision to help firms differentiate themselves by becoming cherished advisors rather than just compliance professionals.

This conversation offers valuable takeaways for CPAs and advisors eager to grow their practice by providing tax advisory and benchmarking insights to clients across various industries.
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