Gokul Rajaram - How AI Will Reinvent Ad Platforms

Gokul Rajaram is a founding partner at Marathon Management Partners and former product leader who helped build Google AdSense and Facebook's advertising platform. He serves on the boards of Pinterest, Coinbase, and The Trade Desk, and previously led product teams at Square and DoorDash.

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00:00 Gokul Rajaram

00:31 Building Ad Platforms at Google and Facebook

02:55 The Evolution of Ad Platforms and User Experience

05:50 Generative AI Transforming Advertising

08:33 The Future of Ads in AI Assistants

11:41 Balancing Ads vs Organic Content

14:34 The Changing Landscape of Consumer Behavior

17:17 Founder Mode vs Manager Mode Debate

20:23 The Importance of Complementary Leadership

28:31 Leadership Dynamics and Board Governance

30:46 Effective Board Meeting Structure

36:18 The Evolving Venture Landscape

39:52 Patience in Venture Capital

41:21 Evaluating Founders Beyond the Pitch

43:34 The Shift from Leadership to IC Roles

45:38 Evolving Product Development Relationships

48:21 Conspiracy Theories and Systemic Blind Spots

50:57 Challenging Work-Life Balance Conventional Wisdom

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Guest Socials:
Twitter:   / gokulr  
LinkedIn:   / gokulrajaram1  

World of DaaS: https://www.worldofdaas.com/
Follow   / worldofdaas  

Host Auren Hoffman Socials:
Twitter:   / auren  
Substack: https://substack.com/@auren

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)