Servicing The World: Chris King vs the Throwaway Society

Chris King talks us through his personal values when it comes to sustainability and how he translates these into his company.

King has never sacrificed his environmental commitments for the sake of making a quick buck. To this day, he is still making as many products in-house as possible to control the quality and, importantly, to control the impact it has on the planet. He makes sure that all his parts are serviceable, long-lasting, and in many cases, reconfigurable to ensure their longevity in the ever-changing world of cycling's "industry standard" components. He also looks after his staff and rewards them for taking care of their wellbeing. It is commitments like these that helped lead Chris King Precision Components to become the first company in the cycling industry to become a Certified B Corporation.

"Profit for us isn't just in money terms, it's the success of the product... in the eyes of the consumer. You already paid for it once, we already paid for it once – collectively as the Earth's inhabitants – why pay for it again?"

0:00 Intro
0:13 Staff de-stressing
1:24 In the beginning
3:09 Recycling & Environmentally Friendly Manufacturing
6:05 We build bearings (with a Lifetime Warranty)
7:40 The fight against consumerism and a throwaway society

Filmed and documented by Saddleback Ltd.
For more information, head to our website: https://saddleback.co.uk/
Subscribe to SaddlebackTV: https://www.youtube.com/c/saddlebackt...
Join our Facebook community:   / saddleback  
Follow us on Instagram (Road):   / saddleback_.  .
Follow us on Instagram (MTB):   / saddleback_.  .

About Saddleback:
Founded by real cycling enthusiasts in 2004, our passion for elite performance runs through everything we do at Saddleback. Our team of dedicated roadies, mountain bikers and triathletes practice what we preach to bring you the finest cycling products and a superior service to match. We're the official UK home of Castelli, Chris King, ENVE, HJC, Moots Cycles, PUSH, Sidi, Silca, Sportful, Stages, Troy Lee Designs and Wolf Tooth.