Case Study -Britannia FMCG Company | Route to Market Strategy | FMCG Sales & Marketing Course

Of the five case studies in our courses - here is a sample case analysis of Britannia's Route to Market Strategy

The world is getting more complex. AI, geopolitical developments, technological changes and economic upheavals are proving challenging for managing business and career growth.

In this channel you will get awesome tips on digital marketing, career tips, fmcg marketing, B2B marketing, negotiations and leadership that will help you kickstart your career and business growth.

I'm Maneesh Konkar. Thanks for coming here. I am an MBA from IIM Bangalore (1995) & am based in Mumbai.

I head Direction One, a global digital marketing agency & corporate training company. Since May 1999, we have worked on multiple assignments with clients in fmcg, pharma,, IT, BFSI, manufacturing, eCommerce and building construction in the areas of Sales, Digital Marketing, Leadership & Negotiations. Our clients include Tata Motors, Bajaj Auto, Abbott, Amazon, VLCC, Legrand, PPG Asian Paints, Mahindra Group, Sanofi, Pidilite, Cargill, Standard Chartered Bank, H&R Johnson, ICICI Bank, Godrej Group, naukri.com, etc.

Are you planning for an MBA in marketing. Or - as a working professional, do you want to kickstart your career in sales and marketing. Then our courses would add tremendous practical value to your degree.

We have lots of free and paid courses on FMCG sales, digital marketing, B2B sales, negotiation skills and Interviewing skills.

Our best offer is the “All Marketing Courses Annual Subscription” which covers 5 awesome courses.
Check out all our sales and marketing courses on https://www.directiononeconsulting.co...

Direction One provides the following services:

Thru our Digital Marketing Agency - "Direction One - Digital" we help our clients go online & run super focused hyper local digital campaigns on Facebook, Instagram, Google Search, Display & YouTube ads. We achieve lower cost per lead & cost per retail through our targeting criteria & our understanding of remarketing strategies especially for high ticket size products.

Check out our digital agency services at https://www.directiononeconsulting.co...

Corporate Training: We can assist you with fantastic 2-3 day workshops in FMCG Sales, Digital Marketing, Negotiations & Leadership.
Know more here - https://www.directiononeconsulting.co...

Custom Elearning Content: Since early 2020, we have created elearning modules for Bajaj Auto, Pantaloons etc & over 20 elearning players across Australia, Asia, Africa, US, Canada and UK. Our team of instructional designers create highly interactive content for sales, marketing, customer service, leadership and manufacturing.
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I regularly write on various success tips in sales and marketing on the Direction One blog.
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Follow our various playlists on sales and marketing here -    / @directionone_success  

Contact us at 9820503710 or [email protected] to discuss how we could work with you for business and career growth.