How AI Is Reshaping the B2B Sales Process | Marketing In The Now ft. Zulfiya Forsythe
Автор: Nowspeed Marketing
Загружено: 2025-09-10
Просмотров: 220
In this episode of "Marketing in the Now," David Reske interviews Zulfiya Forsythe, founder of The Amaldi Group and an expert in AI-driven business transformation. Zulfiya discusses how companies can leverage AI to "buy back time," boost sales efficiency, and deliver better customer experiences. She provides a practical, step-by-step guide on how AI is reshaping the entire B2B sales cycle—from AI-powered receptionists and sales briefs to automated proposal creation and client onboarding. The conversation highlights how moving from informal AI tools to integrated, system-wide workflows can create a consistent, repeatable competitive advantage that elevates performance and drives revenue.
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