Higgsfield's CEO: The Endgame of AI-Generated Video & AI Content Will Take Over Social Media Soon

Alex Mashrabov, Founder & CEO of Higgsfield AI. Higgsfield is one of the fastest-growing AI video content platforms this year. It reached $50 million in ARR within just five months and raised a $50 million Series A round in September. Recent reports indicate that its ARR has now surpassed $100 million. Alex is a serial entrepreneur born in Uzbekistan. His previous company, AI Factory, was acquired by Snapchat, where he later served as Director of Generative AI and led the launch of multiple AI products.

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Timestamps:

00:00 Introduction
01:22 Alex’s background and the founding of Higgsfield
04:44 Higgsfield’s growth journey
09:39 Higgsfield’s focus on social media
13:22 Meta’s challenges in the AI era
15:05 Putting user feedback ahead of the internal roadmap
17:59 Measuring user satisfaction across a complex product
26:24 How Higgsfield scaled through social media and KOLs
31:24 The relationship between OpenAI and video foundation models
32:44 Rising costs of AI influencers
35:55 Evaluating KOL performance
38:29 Inside the Higgsfield user community
41:47 Experimenting with new growth channels like GEO
44:22 Future use cases Higgsfield is unlocking
46:59 Higgsfield’s potential expansion
49:51 When AI-generated video may surpass human-created content
51:05 Quick-fire Q&A

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Cohost: Chang @hockey_stick_growth

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