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How EDF builds trust through real-world channels | Changemakers | JCDecaux UK
Автор: JCDecaux
Загружено: 2026-01-26
Просмотров: 11
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In this episode of the Digital Changemakers Podcast, Claire Brunel, Brand Campaign Manager at EDF, joins Ian to unpack how one of the UK’s biggest energy brands is building trust in a high‑emotion category. Claire reveals how EDF’s new brand platform, “Change is in our power”, puts customers at the heart of the energy transition, turning sustainability from a corporate promise into a shared mission. Hear how EDF combines customer insight with trusted, real-world channels like OOH to drive behaviour change.
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