IB Business Review | Unit 4.2 Marketing Planning
Автор: IB Business Fast Review
Загружено: 2025-03-29
Просмотров: 160
Use IB Business Fast Review to preview new material, revise for exams 📚 Get fully prepared with our IB Business Review | Unit 4: Marketing playlist! Watch the full series here: • IB Business Review | Unit 4.1 Introduction... 🎯 Start learning now!
Welcome to IB Business Review | Unit 4.2: Marketing Planning
⏳ 00:13 Marketing planning – How do businesses map out success? 📝
⏳ 01:17 Segmentation, Targeting, & Positioning – Who is your ideal customer? 🎯
⏳ 04:31 Niche vs Mass Marketing – Small & specialized or big & broad? 🤔
⏳ 05:59 Unique selling point (USP) – What makes a brand stand out? 🌟
⏳ 06:32 Differentiation – Strategies to stay ahead in a crowded market 🚀
These slides were developed by IB Business Management teacher Andrew Marusak (Mr. Andy), an MBA graduate from UT Austin with 19 years of experience across five international schools.
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