A chat with Zaheer Khan and Sagarika Ghatge in Dubai at the Longitude 77 launch

Inspired by the line of longitude that runs through the length of India at 77degrees East, Longitude 77 is a luxury Indian Single Malt that pays homage to the spirit of India. It is one of the finest Indian single malts that celebrates India’s rich culture, historical craftsmanship, unique terroir and enchanting spirit.

The brand ethos is intrinsically woven with the heritage of India and Pernod Ricard India’s steadfast dedication to innovation and investment in products made in India. It reimagines the legacy of Indian luxury by inspiring discerning consumers to discover and establish a deep and individualistic bond with the country’s heritage. The single malt also caters to the increasing demand for premium and homegrown Indian spirits.

The bottle comes in an Indigo coloured matte finish box, the colour that India gave to the world. Both the box and the bottle feature a stamp depicting the map of India with the Longitude 77° passing through from the north to the south, a symbol that commemorates the best of India.





ABOUT THE LAUNCH IN DUBAI

• Pernod Ricard India’s first Indian single malt goes global with a grand launch in Dubai
• Longitude 77 is a luxury Indian single malt that caters well to the discerning audience of Dubai – a destination famous for its luxurious offerings
• The brand is uniquely crafted in India, by India, and for the world
• The fashion showcase curated by Ashish Soni, a prolific designer himself, with other renowned designers like JJ Valaya, Varun Bahl, Rajesh Pratap Singh and Shantanu & Nikhil, represented the brand's philosophy of 'India Reimagined'
• Tailored exclusively for connoisseurs of authentic contemporary Indian luxury, the evening embodied Longitude 77’s vision to represent India’s rich culture, historical craftsmanship, unique terroir and enchanting spirit
• The event brought together enthusiasts, connoisseurs, partners, industry leaders, celebrities and friends, who shared the joy of witnessing a new chapter in Indian spirits unfold