How the Hermès Birkin Bag Built the Most Manipulative Loyalty Trap in Luxury

The Hermès Birkin bag isn’t just a handbag — it’s a billion-dollar illusion.

In this luxury documentary, we break down how Hermès uses scarcity marketing, luxury brand psychology, and status signaling to make the Birkin the most powerful flex on the planet.

From controlled supply and fake exclusivity to customer rejection rituals and even burning unsold inventory — Hermès has perfected the art of making you beg to spend $20,000.

🔥 If you’re obsessed with luxury strategy, status economics, or how elite brands manipulate desire — this is for you.

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