RevOps Co-op Webinar: How to Break the CRM Data Bottleneck

Most RevOps teams are sitting on a CRM that cannot be trusted. Data is inconsistent. Pipelines are subjective. Reporting is broken. And every GTM team is using a different version of the truth.

In this webinar, RevOps Co-op founder Matthew Volm is joined by Rob Moseley (GTM Engine), Courtney Sylvester and Jared Barol (formerly RevOps at Copy.ai and salesforce‬) to break down why CRM data models fail and how RevOps can rebuild the foundation for scalable revenue.

Expect real talk, technical depth and actionable frameworks you can start using immediately.

What You’ll Learn:
• Why CRM hygiene always breaks when humans own data entry
• Why the lead object should die and be replaced with a contact centric model
• How to structure your CRM around customer truth, not internal silos
• How to turn unstructured signals (calls, emails, tickets) into structured fields
• How RevOps becomes the central driver of GTM alignment
• Crawl, Walk, Run roadmap for fixing your CRM architecture
• How AI fits into the future of CRM data integrity

Keywords: RevOps, CRM data model, Salesforce data architecture, GTM systems, revenue operations, CRM hygiene, data governance, AI RevOps, unstructured data, customer insights

--

🚀 STAY IN THE LOOP WITH GTM ENGINE
Follow us on LinkedIn for updates, insights, and product news: /gtmengine
Explore tips and product walkthroughs on Twitter: /gtmengine
Catch quick demos and feature drops on TikTok: /gtmengine.ai

Learn more at:
gtmengine.ai

What is GTM Engine?

GTM Engine is the AI-powered sales execution platform that helps revenue teams run faster, forecast smarter, and close more deals with less manual work. By integrating seamlessly with tools like HubSpot, GTM Engine turns messy CRM data into a clean, actionable pipeline — no spreadsheets, no guesswork.

Built for Sales Leaders, RevOps, and AEs, the platform automates activity tracking, powers real-time coaching, and keeps your pipeline healthy from first touch to closed-won. Whether you're focused on forecast accuracy, rep productivity, or CRM hygiene, GTM Engine gives your team the clarity and momentum to hit quota, every quarter.

Looking for a demo? Visit
gtmengine.ai/demo