Scientist explains: What everyone gets wrong about sulfates in shampoo

Do sulfates really strip hair, or clean better? I'm doing a deep dive into the science of how shampoo actually works, and why hair science is so confusing.

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In this video:
0:00 Hair science is a mess
1:07 Diversity of hair
2:27 Straight vs curly detangling
4:33 Can we please just agree on "keratin"??
6:11 How shampoos and sulfates really work
10:27 Sulfates strip LESS?
11:01 Intentional product design
12:33 Foam?

Studies and links from the video:
https://doi.org/10.1002/macp.202200420
https://doi.org/10.1016/j.cis.2020.10...
https://www.goodhousekeeping.com/beau...
https://www.goodhousekeeping.com/beau...
https://snopes.com/fact-check/shampoo...

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🙋🏻 I'm Michelle, a chemistry PhD, cosmetic chemist and science educator, here to explain how beauty products work, debunk myths, and help you make smarter decisions about your skincare, hair and makeup!

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