"From Scrappy to Scalable" - Marketing your Security Business

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Marketing is one of the most important yet one of the most undervalued aspects of running a security business and with the advent of social media; it’s the aspect that has experienced the most change from when I started in this industry over 20 years ago.

In this episode I’ll cover:
What marketing looked like when I started my company?
How it has changed since then?
The mistakes I made early in my Career and what I learned from it
How to Balance digital marketing in your business

TimeStamps:
0:00 - 1:17: Intro
1:17 - 12:58: First 5 Years
12:58 - 29:44: Growth Phase
29:44 - 53:21: Present Day
53:21 - 55:22: Outro

So whether you’re a new owner looking for the best tips to grow your customer base, or a long time owner who’s marketing plan needs a internet update, this episode is for you.

Security Insights with Arvind Dhillon is a bi-weekly podcast where security leader Arvind Dhillon draws on his nearly 20 years of industry experience to deliver his insights on all aspects of the rapidly developing security industry.

So, whether you’re a security business owner, an industry professional, or someone looking to stay ahead in security trends, Security Insights with Arvind Dhillon is the podcast for you.

Follow us:
Linkedin:   / security-insights-with-arvind-dhillon  
Instagram:   / securityinsights_arvinddhillon  

Get in Touch with Arvind:
Linkedin:   / arvind-s-dhillon-0206b912  
Instagram:   / arvinddhillon  

Hosted by Arvind Dhillon
Produced by Tugce Kaplan and Tim Cornish

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