How to Convert More Leads Today with Chris Smith

In this explosive episode, Drewbie sits down with world-class salesman and internationally bestselling author Chris Smith, creator of The Conversion Code, to break down the true science of sales and why most people overcomplicate what should be simple.

Chris shares his outrageous first week selling for boy-band mogul Lou Pearlman, what he learned from boiler room “Wolf of Wall Street” environments, and how he turned those fundamental lessons into a multi-7-figure career, award-winning companies, and one of the most respected sales frameworks in the world.
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Episode Highlights
▪️Chris’ INSANE first week in sales—half the room fired, chaos everywhere, and the lesson he never forgot

▪️Why “the box on the spreadsheet is only big enough for the number”

▪️The simple sales formula Chris learned early: Get people more excited than the cost during the time you have their attention

▪️Why enthusiasm is the #1 sales tool most people overlook

▪️The four-word mantra every salesperson must adopt: I AM SOLD MYSELF

▪️The difference between elite salespeople and everyone else

▪️Why most real estate agents—and most salespeople—struggle with “call reluctance”

▪️How Chris built massive credibility through content, books, blogs, podcasts, and social media

▪️Why inbound marketing + outbound prospecting = the winning formula today

▪️The real reason AI won’t replace salespeople (but WILL replace low-level appointment setters)

▪️The future of sales: AI analysis, real-time coaching, and the huge gap between the good and the mediocre

▪️Why personal brand + consistent content = easier sales calls and faster closing cycles

▪️Why the best companies separate appointment setting from selling

▪️How to figure out what’s broken in your sales machine (marketing, systems, or sales)
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Key Takeaways

1. Sales is simple—but most people complicate it.
If you can make someone more excited than the cost before they lose attention, you win. Focus on enthusiasm, clarity, and energy.

2. Conversations create customers.
Dials don’t matter. Contacts don’t matter. Conversations matter. Know your metrics and trust them like math—not emotion.

3. Lead conversion is a 3-part system: Sales, Marketing & Tech.
If one piece is broken, your results will always flatline.
You need:
▪️Strong content + brand
▪️Solid automation, routing & follow-up systems
▪️A real sales process that works consistently

4. Call reluctance is real—but optional.
You're not afraid of the phone. You’re afraid of calling strangers. Chris’ advice: detach from dials and anchor to conversations and outcomes.

5. Inbound + outbound beats everything else.
You should be creating content that attracts leads and dialing outbound like a pro. Not either/or—both.

6. AI will not replace salespeople—but it will widen the gap.
Great reps will become phenomenal. Mediocre reps will get crushed. Appointment setters are the first to go.

7. People buy from people, not funnels.
Your personal brand—how you show up online—determines the warmth of every sales conversation.

8. Compensation matters.
If you want great salespeople, pay them well for performance. Period.
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Connect with Chris Smith
📘 Book: The Conversion Code — theconversioncode.com
📱 Instagram: http://conv.codes/ig
🐦 Twitter/X: http://conv.codes/twitter
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